Model Year Launches
Similar to the automotive industry, the boating industry refreshes inventory yearly through a “model year” system in order to showcase new models and features. Introducing small changes and updates each year to current and potential customers helps the industry to create a perception of freshness and incentivizes trade-ins to keep the market dynamic. Throughout my time at MasterCraft, I led two model year turnovers on the marketing front, which helped the brand launch eight new models into the market.
